![]() ![]() It’s the story of Coinbase, Brian Armstrong and the dream of a crypto economy. Jeff John Roberts, a staff writer at Fortune, has put together precisely that narrative in his new book “Kings of Crypto”, published by Harvard Business School Press. That makes its origin story and rise all the more enticing. Despite major controversies around its mission-focused policy and diversity, the company continues to lead the pack of consumer-oriented blockchain and crypto companies. Then, it all burned down, but a few companies made it through the flames, among them Coinbase.Ĭoinbase today is still valued at a 2018 price of $8 billion, and is expected to go public in the coming months. Ignored for years in its infancy, the industry received intense interest from investors, engineers and the public five years ago, generating some of the most deeply devout evangelists that have emanated from startups since the advent of the World Wide Web and the dot-com boom. ![]() No industry better epitomizes elite tech opinion as blockchain. ![]()
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